But to form a basis for my thoughts, let me first write a series introducing the trends of this era, starting from the Finnish Marimekko.
(All photos from Marimekko)
The black and white and the graphic elements are still represented. I speculate the Christmas 2014 will be black-white-grey again, too.
I quite like the design of this fabric, called Ararat. The harlequin motives have been all over for quite some time now and to find something that is even a slight variation of it, seems refreshing.
To me, though, all the black and white is really harsh combo. In Finland the daylight is not as bright and warm in colour as in the more Southern based countries and I have always been dubious as to why Scandinavians feed on white on white. Nowadays people have realised that there are others shades of white than only the white with a hint of black, or maalarinvalkoinen as it is known in Finnish.
Even the Ararat fabric base colour is not pure white, the base is somewhat beige. And that is good!
Saivu, here in two different shades, showcases another trendy colour of this autumn, purple, in pretty much all its shades. Again, in Scandinavia, block colours do not seem to work because the natural light is blueish in its tone, too. I love the quirky Marimekko designs. And the bold use of colour. IN comparison to many other fabrics by the meter, the price is not too bad. Especially considering the good quality of the cotton they sell. But sometimes I wonder who are the fabrics meant for?
In Saivu, the design is very 70´s style which I guess is the new trend. Or do they want to make it into a trend and put on store shelves the fabrics that were designed in that era? To me, I understand the success of the harlequin-lead circus theme which has been in quite some time now. But the dungy 70´s..?
Yea or nay?
Next time I will continue on this note with another Scandinavian brand.
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