By now I am sure you have realised how much I like Ikea. Not necessarily and at least not nearly always because of their products or the design thereof, but because of the fantastic job they are doing branding themselves.
So the people want quirky, limited edition stuff - they give them just that with their limited edition collections. Which is so intelligent, because then they can keep their normal range as it is (admittedly, quite generic) and even improve sales by adding that extra cushion which pretty much nails the entire feel of the era.
A couple of years back, before the launch of their new catalogue, Ikea photographed people in their setting. For free, of course. Then you received a receipt for the photo and could claim your very own, personalised catalogue from the store on the given dates. Obviously, with you on the cover of the catalogue. Ingenious.
Luckily, there are other ways to feel that Ikea is personified and not just the mega store selling the same goodies all over the world to millions of people. Which also brings me to the subject of interior decor personified. I do not know if it is a global trend, but at least in Finland the repetitive interiors featured on blogs is more than daunting. It is actually frightening. We all are different, in so many ways. I have always thought that your home should represent you (and that is why professionally I find interior design of homes to be a concept that is in big need of improvement), not the trends you see at the blogs, magazines or stores.
I realise it is not easy to find something that is not trendy. At least if you do not want to invest in a Design Product - which then again also can create that generic feeling.
Anyway, enough of the rambling (for now ), see this cool way to pick the things you like, trendy or not, and add the personal touch at the same time.
First in line, Bemz. Another ingenious brand selling custom designed covers for Ikea sofas and chairs.
http://www.bemz.com/en/
The covers not only allow you to have a different look, but they are also good ecologically. You don´t necessarily have to buy a new couch, a couch cover might be all you need.
Last spring they started working with Littlephant, another favourite of mine (and also Swedish).
They do not stock many of the Littlephant fabrics, but they also have a wide range of other fabrics from plains to Marimekko and Designers Guild.
All photos from bemz.com
And then there is Prettypegs. Not only for Ikea furniture, but others too, they sell furniture legs for beds, chairs, storage and tables.
I love this shape and the colour. And - they ship free worldwide.
So pretty.
All photos from Prettypegs
http://www.prettypegs.com/sv/
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